Buzzmonitor: A Tool For Measuring Word Of Mouth Level In On-Line Communities

Autor(es): Alexandro Barbosa Lima, Jairson Vitorino, Henrique Mostaert
Publicado em: IADIS International Conference IADIS e-Commerce, Portugal/Porto
Data de publicação: 12/09/2005
Palavras-chave: Social Networks, Viral Communication, Internet, Word of Mouth Communication, Hubs, Buzz Marketing.

ABSTRACT
This paper describes an application to monitor on-line Word of Mouth across different Internet services and how the collected data can be used to feed a company’s on-line marketing strategy. Our motivation lies on the theory of social maps and scale-free network laws. We describe briefly buzzMonitor, which is our first prototype for the task of measuring and monitoring conversations among consumers in on-line communities.

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