WE ARE INNOVATION CREATING POSSIBILITIES

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WE CREATE INNOVATION

CESAR’S INNOVATION PROCESS (PIC)

Inspired in the User-centred Design Principles

 CESAR’s innovation process is based on the user-centred design principles. Our vision is that Information and Communication Technologies serve people within contexts, purposes and strategies, and that the success of the experience of use is fundamental.

01

STUDIES AND RESEARCH

Execution of literature surveys and qualitative and quantitative research, in order to know the needs and profile of a given public and thus identify opportunities for innovation.

Techniques
  • Context Diagnosis
  • Trends Monitoring
  • Definition of an initial strategy
02

IDEATION

Solution generation based on information gathered during observation and research through the use of various brainstorm techniques and selection of proposals based on legitimacy criteria obtained from users.

Techniques
  • Etnography
  • In-lab focal groups
  • Interviews
  • Various Statistical Methods
03

PROTOTYPING

Production of design alternatives (either of artefacts or of experiences) through prototypes bearing increasing fidelity levels – ranging from paper to fully functional prototypes.

Techniques
  • Planning
  • Definition of roadmaps based on business cases
  • Prototype Development
04

ASSESSMENT

Test execution and analysis of the prototypes with users, aiming at anticipating problems and tailor the artefact or experience to the user.

Techniques
  • Profile creation
  • Risk Mapping
  • Schedule determination
  • Resource gathering
  • User recruiting
  • Task planning
  • Definition of test procedures
  • Result Analysis
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CESAR Talks

Innovation and people, business and technology

This is a collaborative space, updated by our team of experts. Check it out!

Technology | 15.Dezembro.2015

Stream live WebM video to browser using Node.js and GStreamer

In this post, we’ll stream live WebM video to the browser using just GStreamer and Node.js

By Devendra Tewari, from CESAR's Engineering Team

Innovation | 15.Dezembro.2015

WATER: USES AND OPPORTUNITIES

If each one of us does our part and the agribusiness invests in innovation, we will not be in trouble. Or, better still, thirsty!

By Eduardo Peixoto, CESAR's Chief Business Officer

Innovation | 15.Dezembro.2015

​THE TECHNOLOGICAL INNOVATION SCENARIO IN BRAZIL

We need to take a new step and be part of the creative industry

By By Eduardo Peixoto, CESAR's Chief Business Officer

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