Innovation Process

In the market, innovation is the behavioral change of agents such as producers and consumers. The change can affect almost anything: From processes, methods and devices to products or services. In an interconnected information economy and knowledge-intensive services and processes, most of what we can define as innovation involves the triad People, Business and Technology. The result is artifacts or experiences that answer to market demands – or create such demands.
 
C.E.S.A.R Innovation Process phases are the following:

1. Studies & Research
A study of the existing literature and quantitative and qualitative research to develop a profile of a  specific public and identify opportunities for innovation.
 
TECHNIQUES
Context diagnostic
Trend follow up
Definition of initial strategy
 
2. Ideation
Brainstorming of solutions based on collected data followed by a joint selection of proposals based on legitimacy criteria with users and clients.
 
TECHNIQUES
Ethnography
Lab focus groups
Interviews
Statistical methods
 
3. Prototyping
Production of design alternatives (artifacts or experiences) via prototyping in increasing levels of accuracy, from paper prototypes to full working models.
 
TECHNIQUES
Planning
Definition of roadmaps from the business case
Development of prototypes
 
4. Evaluation
Prototype execution and field testing to anticipate problems and to fit the artifact or experience to a user’s needs.
 
TECHNIQUES
Profile creation
Risk survey
Work schedule preparation
Resources survey
User recruiting
Task planning
Definition of test procedures
Results analysis

Thus, CIP emphasizes the understanding that people can become – or already are – users of C.E.S.A.R products and services: What do they value and how do they live, to make it possible to  develop user experiences that improve their quality of life.